24 Jul

Finally, a wine festival for the Roanoke Valley!


Experience the most anticipated wine festival around on Saturday, August 29!  For years, Roanokers have been asking to bring an annual wine festival back to town, so save the date!  It’s time for the 1st annual Blue Ridge Wine Festival!  This year’s festival will host 10 wineries with over 75 different wine varieties.  Festival guests can enjoy the company of friends and family while sampling premier Virginia wines, listening to 2 great bands, and perusing the offerings of food trucks and local vendors.  Festival will also include a fundraiser for the American Heart Assocation. Tickets are $25 in advance and $30 at the gate and include a complimentary wine glass (while supplies last), as well as a complimentary wine tasting at all winery booths.  Saturday, August 29, 12pm-6pm.


Wineries:  AmRhein Wine Cellars, Chateau Morrisette, Beliveau Estate, Blue Ridge Vineyards, Fincastle Winery, Brooks Mill Winery, West Wind Farm Vineyards and Winery, Virginia Mountain Vineyards, Stanburn Winery, White Rock Vineyards

Breweries:  Soaring Ridge, Devil’s Backbone

Vendors:  Cigar Volante

Bands:  Stone Canyon from 12pm-2:45pm, Groova Scape from 3:15pm-6pm

Fundraiser for the American Heart Association.

04 Aug

Bridal Spotlight–Shawna K.

At AmRhein’s Brides and Formals, we thrive on helping brides find the dress of their dreams!  Sometimes, when that happens, we just have to let the world know.  That’s why we’ve decided to showcase an AmRhein’s bride once a month on our blog.  This month, we’re starting with Shawna K.  Read about her experience below…and don’t forget to comment on her gorgeous photos!
How did you hear about AmRhein’s?
My sisters and I have used AmRhein’s many times in the past for homecoming and prom dresses so it seemed natural to go check out what they had in the store after I got engaged.

When you first came to AmRhein’s Brides and Formals, who was your consultant?
On my bridal visit Annabelle Layman helped me look for the perfect dress. She was so helpful and friendly! My bridesmaids dresses and the groomsmen’s tuxes were all purchased/rented from AmRhein’s as well. Jane was also there to help the guys find the right tux fit for the wedding. Between Annabelle and Jane, everything coordinated beautifully and I was extremely happy with their services. Also, I want to mention that Annabelle went above and beyond on the actual wedding day by coming to our venue (per my request) to help me get dressed. She helped to make that day PERFECT for me. I would highly recommend AmRhein’s to everyone getting married.

Did you purchase your dress on your first visit?  Or did you come back for another visit?  
I found the perfect dress on my first visit, it was the third one that I tried on. I tried on several that day but I kept coming back to that dress.
Did your gown need alterations?  How well did our consultants handle that process?
Yes, my gown did need alterations and Annabelle suggested a lady that did a wonderful job on the alterations. She also did the alterations for the bridesmaids dresses.
Would you recommend AmRhein’s Brides and Formals to other potential brides looking for their perfect dress?
Oh, yes!  In my opinion, AmRhein’s is the only place to go.  It truly is a one stop shop. Everyone was so helpful and they did not mind the hundreds of questions I threw their way on my many visits.

What is/was your wedding date?

We got married on May 23rd, 2015 on the outside steps of the church at Explore Park.
Is there anything else you’d like to say about your experience at AmRhein’s Brides and Formals?
My experiences with AmRhein’s have always been pleasant but in this stressful wedding planning stage they took their customer service to the next level. They never made me feel as though I was bothering them or that I was just another bride/ customer. They were always smiling and friendly. They made me feel as if my wedding was the most important one and I could tell that they truly cared. It was great to work with them during such an important moment in my life.

Thank you, Shawna!   

29 Jul

Employee Spotlight (Bridal)–Annabelle

Hi All,
Annabelle here. I just wanted to take a moment to introduce myself. I’m 20 years old, born and raised right here in Roanoke, Virginia. I have always been an avid lover of all things fashion. I’ve been with AmRhein’s for a year and a half now, and I LOVE what I do.
In high school, I would always watch Say Yes to the Dress and think what a fun job the consultants have. I never pictured myself actually doing the same job! I have learned so much since starting here, about fabric, silhouettes, necklines, beading, lace, and much, much more! I have come to love the bridal designers we carry, Maggie Sottero, Sottero and Midgley, and Casablanca.
While Casablanca is a truly wonderful company to work with, and trust me, they have some absolutely gorgeous styles, I have a particular affinity for the Maggie dresses. Maggie Sottero and Sottero and Midgley are sister companies. This means each line releases two separate collections twice a year: Spring and Fall. The vast array of styles ensure there is something to appeal to nearly every bride and the impeccable detailing pumps every dress full of that ‘wow factor’.
I mentioned earlier that Casablanca is a wonderful company to work with, and I wasn’t exaggerating! As the bride, Casablanca will work with you in so many ways. One of my personal favorite things they offer is called hollow to hem. This measurement is essentially custom length. Having hollow to hem done on a Casablanca dress alleviates the need for a seamstress to hem the dress after it arrives. The best part: Casablanca does this for FREE!! Trust me, hems on those lace dresses can be pretty pricey! Casablanca has all kinds of custom things they offer such as custom cut, putting the top of one dress on the skirt of another, changing the neckline of a dress, adding or removing straps/sleeves, and just about anything you could ask! Having all those options is something you don’t see with a lot of bridal companies, and it really sets Casablanca apart. I briefly touched on custom cut from Casablanca, but wanted to elaborate a bit. With custom cut, rather than choosing a size based off of Casablanca’s size chart, we measure the bride’s bust, waist, and hips and the dress is custom cut to her measurements. I think this is a great option, and if I were planning a wedding that’s definitely the route I would go!
We have new dresses coming in from the Fall collections from all of our designers each week! I am so excited to share all the beauty with you!
Until next time,
13 Jul

How to see more posts from AmRhein’s on Facebook…


If you are on Facebook regularly, then you probably have many friends, are following a few famous people, and have liked many business pages.  It’s a great way to keep up with what your friends are up to, what celebrities are posting, and what businesses are having sales and offering select promotions to their Facebook “fans”.   You might even be following AmRhein Wine Cellars, AmRhein’s Fine Jewelry, and AmRhein’s Brides and Formals.

If all of the above applies to you, then you may have noticed something else.  You might not be seeing all the posts from everyone you follow.  Facebook has their own algorithm for what you see and what you don’t see.  It’s basically all based on what posts you like and comment on the most.  But what if there’s content you want to see, but you don’t like or comment on that page often?  That’s possible, right?  Of course.  There are many pages we personally follow and want to see what they are up to, but don’t interact often with that page.  Until now, you’d be out of luck when it comes to seeing them in your news feed on a regular basis. Until the release of Facebook’s newest option “See First”.

see first facebook

This feature can be used on all types of pages.  Even on your friend’s profiles. And it’s pretty easy to get to.  First, go to a page you follow.  Make sure it’s one you are really interested in and want to see all of their content.  Click on the “Liked” button.  A dropdown menu will appear.  Chances are the “Default” option for seeing posts is checked.  Right above the default option, you’ll see “See First”. Click on this option.  Viola!  That page’s posts will appear at the top of your news feed.

It should be noted that this is how to access the “See First” option from Facebook on your desktop or laptop computer.  If you only access Facebook from mobile, there are different instructions for iPhone users.  You’ll access that feature from your News Feed preferences. If you are on Android, you’ll have to use the desktop/laptop option in order to see the changes in your news feed on your mobile device.  Facebook says they plan on releasing this option for Android in the near future.

So go on, dear fans, and add us to the top of your News Feed!  We’d really appreciate it!


09 Jul

It’s time for fun in the sun with our annual Summer Beach Bash!


It’s time for fun in the sun with our annual Summer Beach Bash and Cornhole Tournament!  Saturday, August 15, 4pm-9pm.  Celebrate Summer with music, food, wine, and fun at AmRhein Wine Cellars!   Admission includes a complimentary wine glass and one complimentary wine tasting.

Music by Stone Canyon.  No coolers/outside alcohol allowed.  Picnic baskets are permitted. Food available for purchase.

Participants in the Cornhole Tournament can email us at info@amrheins.com to register their teams.  There is a $5 entry fee per team that will be collected on the day of the event during set up for the tournament.  100% payout to the winners!

Tickets $10 in advance and $15 at the gate.  Click the link below to purchase tickets online. If purchasing tickets online, please print out your receipt as your ticket.  Paper tickets will also be available for purchase at both jewelry stores and the winery starting August 1, 2015.